Role

Natel Energy is seeking a part-time Marketing Associate to join our team! Natel is a technology and engineering company that designs high performance FishSafe hydropower turbines to support healthy rivers, promote biodiversity, and decarbonize the grid. You will join a fast-paced team working to accelerate the adoption of this innovative technology within the hydropower industry, particularly within the US, Canada, and Europe.

In your role, you will improve lead generation and drive customer engagement via digital marketing channels including social media and email marketing. You will be responsible for improving our CRM database through identifying prospective new customers in collaboration with our Sales team, and creating and maintaining targeted audience lists. You will craft creative, timely, authentic social media posts, judiciously targeted advertisements, and tailored email marketing campaigns that align with strategic in-person engagement opportunities led by our Sales team. 

You will work closely with the Marketing & External Affairs team and the Sales team to proactively and responsively test new strategies to promote Natel’s services, seeking to increase client touchpoints while reducing overhead for the Sales team. 

A successful candidate will be self-motivated, keen on database management, and an analytics nerd—constantly seeking to refine engagement outcomes based on campaign performance metrics and team feedback. Candidates should be creative and effective communicators, driven to address climate change and preserve biodiversity.

Responsibilities

• Craft original, authentic digital marketing content to engage with prospective hydro industry customers as well as with our partners in the scientific and environmental communities

• Execute targeted email marketing campaigns to drive sales engagement ahead of events

• Manage Natel’s LinkedIn presence including organic posts and targeted ads

• Grow and maintain audience lists within Natel’s CRM, including working to identify new audience members 

• Evaluate existing methods for engagement tracking and update and maintain tracking and reporting methods as needed

• Support the creation of digital and print marketing materials following Natel’s brand guidelines

Required Skills and Qualifications

• Bachelor's degree in English, Journalism, Communications, Engineering, Art, Design, or a related field 

• Excellent copywriting and editing skills, not reliant on the use of AI

• 2-4 years work experience in marketing, communications, design or a related field

• Experience describing technical concepts for both technical and non-technical audiences

• Proficient LinkedIn wizard, familiar with best practices for organic content and ads

• Familiarity with Hubspot or other, similar CRM

• Familiarity with or willingness to learn Webflow basics to make simple website updates

• Ability to do some lightweight photo, graphics, and video production and editing

• Strong appreciation for visual design including Natel’s existing brand and style 

• Ability to to rapidly learn new tools and concepts

Not Required, but Pluses:

• Work experience in renewable energy or hardware engineering 

• Local candidate who could be on site in Alameda 2+ times a month to film creative social media content

Compensation & Benefits

Starting pay for the successful applicant will depend on a variety of job-related factors, which may include job-related knowledge, skills, and experience. Compensation range for on site CA applicants is $40-$50/ hour, depending on experience and skills.

We offer vacation and sick time on a prorated basis informed by the part-time schedule.

We want our team to live full lives outside of work.

Location, Travel, Duration

In-person or remote with option of being based at Natel’s headquarters in Alameda, CA. We conduct business using technologies like Slack, Google Suite, Asana and video conferencing. Occasional travel may be required for team events. 

If remote, your workday must overlap by 5 hours with the Pacific Standard  time zone. 

This is a fixed-term part time position for 20 hours per week for one year.

Our hiring process

Natel Energy is committed to building, supporting, and growing a diverse team. We have a standardized interview process designed to reduce individual bias, and have structured pay scales to prevent inequity. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.